Becoming TikTok’s Viral Beatmaker: An Interview with VANO 3000
You’re best known for your song ‘Running Away’ which was part of the viral Adult Swim [AS] TikTok trend in 2021. Can you tell us more about how this happened?
I uploaded the track “Running Away” with a video of myself eating a sandwich on a street corner in NYC. I had a special feeling about the song and wrote "Produced by VANO 3000" on the left of the TikTok video so people would know where it originated. The same night I watched [adult swim] (as usual) and thought to myself wow this would sound dope on the channel.
My method of manifestation is, envision, actualize and then create a replica of the idea so that it can exist and then grow into its intended purpose. With that being said, I decided to create my own Adult Swim bump with "Running Away" to a clip that I took of Spiderman walking in the 42nd street subway of NYC. Initially, the sound blew up amongst skateboarders and I thought “wow that’s really cool!” The next day the track exploded and people started getting really creative with their version of Adult Swim commercials.
We first met you when you came through to our London Beat Social. Where do you see the future of live music going and what do you think will define beat culture in the years to come?
I see the future of live music becoming a lot more digital. I describe myself as a virtual artist and have a vision of creating concerts remotely that anyone in the world can take part in. What will define beat culture in the future is pushing the boundaries of so-called genre. Mixing different styles to create new refreshing sounds that will be appreciated among all cultures.
You’ve been integral to the design of the SP-404 MK2. Is it true that you worked alongside Roland to contribute ideas and processes into the hardware?
Yes. During the process of creating the design of the SP-404 MKII, Roland contacted me to ask my input of what I loved best about the previous version (SP-404A). They wanted to know what can be done to improve on its function and design. They reached out to me because they've watched me use the SP-404 in an unconventional way compared to most other producers. I feel that the MKII compliments my style of beat making a lot better due to the changes that were made. Once everything was finalized Roland sent me the very first MKII with a customized face plate and VANO3000.com imprinted on the bottom.
What’s an album recently which has changed the way you think about music?
Donuts by J Dilla has always been an album that I’ve studied (specifically his manipulation of tempo and blending sounds). J Dilla gave me a different outlook on how music production is “supposed” to be done. Another album that I love and have studied intensely is The Love Below by Andre 3000, a lot of people don’t know that he’s an incredibly skilled producer. His style is just super next level and ahead of its time.
From LA to London to Tokyo, you’ve been busy in 2022 exploring the world. What city has inspired you most and where do you want to go next?
I find inspiration in every city that I go to, I make it my mission to learn something wherever I go. Japan elevated my perspective of design, they are very much forward thinkers and it is shown all throughout their country. A very popular fashion magazine in Tokyo (Nylon) reached out to me for collaboration and I’m looking forward to expanding my brand with their vision. I want to go back to Japan.
With the huge success you’ve seen in the last few years, was there any stress or anxiety that came with it? What are some ways that you keep your mind clear and focused?
There definitely has been some challenges along the way personally. I’ve dealt with the loss of friends and people treating me different in general. I will say that my experiences have humbled me more as an artist and I don’t take anything or anyone for granted. It’s taught me to hold the ones close who accept me for who I am. Ironically, beat-making is what keeps my mind clear and focused. The freedom of expression through music gives me all the peace I need.
Alongside making new music, we know you’ve been working on a clothing brand too - tell us all about it!
I’ve been working on a lifestyle and skateboard brand called Sockify that will focus on clothing and skateboard parts. I haven’t released anything yet but I’ve done photo shoots with skateboarders around the world to start creating awareness around it. In a sense, this is my way of thanking the amazing skateboard community for always showing love and staying true to their ethos. I don’t think people realize how important skateboarders are to culture in general. They are relentless and always pushing the boundaries, they’re also huge on brand loyalty which is a beautiful thing.
What can we expect from Vano 3000 in 2023?
In 2023 you can expect another VANO 3000 summer anthem, more brand partnerships + live shows and of course, new music!
